This ad will appear on 300 platform screens throughout the Toronto subway system from March 18 to April 1, reaching 1.2 million Toronto residents an average of 5 times each
On March 18, 2014 the ReThink911 campaign launched its newest wave of ads in the Toronto subway system. For two weeks, 1.2 million Toronto residents will see the video of Building 7’s collapse and be directed to ReThink911.org to learn more. According to Pattison Outdoor, daily subway riders will see the ad an average of five times during the two-week period. Read more
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